The first group was given the same instructions as the participants in Guilfords experiment. There seemed to be no end to the insights that could be offered under the banner of thinking outside the box. Although studying is considered a legitimate scientific discipline nowadays, it is still a very young one. After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves. Solving this problem requires people to literally think outside the box. Yet participants performance was not improved even when they were given specific instructions to. The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array. Today many people are familiar with this puzzle and its solution. That this advice is useless when actually trying to solve a problem involving a real box should effectively have killed off the much widely disseminatedand therefore, much more dangerousmetaphor that out-of-the-box thinking spurs creativity. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century. Even though they werent instructed to restrain themselves from considering such a solution, they were unable to see the white space beyond the squares boundaries. Lets look a little more closely at these surprising results. Consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients. No one, that is, before two different research Clarke Burnham with Kenneth Davis, and Joseph Alba with Robert Weisbergran another experiment using the same puzzle but a different research procedure. Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots. Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box. Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.
|Culos penetrados sexogaygratis||Because they hadnt, they were obviously not as creative or smart as they had previously thought, and needed to call in creative experts. Would you like to guess the percentage of the participants in the second group who solved the puzzle correctly?|
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|adolescente interracial que data joven gay adult dating||Both teams followed the same protocol of dividing participants into two groups. Copyright 2014 Drew Boyd. The idea went viral (via 1970s-era and word of mouth, of course). Whats more, in statistical terms, this 5 percent improvement over the subjects of Guilfords original study is insignificant. Or so their consultants would have them believe.|
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